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Roberto Araujo-Rodriguez (Bus’29)

Roberto Araujo Rodriguez Snapshot

Faces of Leeds Snapshot

Name: Roberto Araujo-Rodriguez
Major: Business Administration/Entrepreneurship
Hometown: Denver, Colorado

Roberto Araujo-Rodriguez first heard of the Leeds School of Business through his high school counselor. He was impressed with the competitive nature and environment that Leeds has. Even before college, Araujo-Rodriguez had stepped into the world of entrepreneurship by founding his own car detailing company. When business was slow, he invested in social media advertisements through Instagram and Google. After using paid advertising, he noticed that his company’s metrics increased and popularity skyrocketed. Now at Leeds, he is eager to deepen his understanding of the fundamentals required to build and manage a business.

Araujo-Rodriguez is already laying the groundwork for his future franchises by building small daily habits and sharpening his discipline. He wants to learn how to improve his time management skills, understanding that building small habits each day will help him in the long run. After graduating from Leeds, he aspires to create a Mexican luxury restaurant and turn it into a franchise. Menu ideas? Well, he can eat an entire watermelon by himself ... as long as there’s Tajin [seasoning blend]!


“I’m trying not to get too distracted by my goals and future plans. I want to keep a disciplined mindset, ambition and respect. I believe these will help me in the long run.”